Blog
Notes on synthetic audiences and pre-validation.
Not generic AI marketing tips. Four kinds of writing, all of which demonstrate the product or the thinking behind it.
First posts are coming soon.
Here is what to expect.
Category education
What synthetic audiences are, how they compare to traditional research, and what they can and cannot tell you.
Experiments
Real experiments we run with Tesemble: the audience, the stimuli, the results, the objections, and what we would test in the real world.
GTM knowledge
How to test an ICP, validate positioning before launch, design a messaging experiment, and prioritize what to run.
Research and methodology
How we construct synthetic audiences, measure variance across personas, and benchmark synthetic responses against real ones.
You've got more GTM ideas than you can test.